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Abel Tasman discovered New Zealand in 1642 and named it "Staete Landt" meaning "Land of the Governors (of the Dutch Republic)". When Ruud Maasdam and Dorien Vermaas, originally from the Netherlands, wanted to create a wine company in New Zealand linking their heritage with that of their new home.

They bought a old apple and cherry orchard and divided it up into 24 parcels of land, essentially 24 seperate vineyards which they look after individually. The two founders are still very much involved in the running of the estate but they have been joined by a small team.